Simple Welding Marketing Strategy Rakes New Welding Work In Like Mad!

A good welding marketing strategy can help you get more welding work that you can imagine. And the good strategies are usually the simple ones. In this article I will discuss one of those strategies, and you can start using it right now and get results in a matter of 2-3 weeks, at most!

It doesn't matter if you are the best welder the world has to offer, if no one knows about your services then they will not know about you and cannot offer your work so marketing is important.

One of the most important parts of any welding marketing strategy has to be networking... But with a little twist I will show you how to give your networking contacts a Wow experience, and keep you top of mind when jobs come up.

For those that don't know networking is about building relationships with like minded people in your field, something many people overlook and do not undertake.

With the welding field being quite a niche area there is an even greater need for networking than most other business areas. This greater need comes from the fact that there is generally not a great number of welding businesses in any given area so when there is an abundance of welding work one or more companies become overloaded and doesn't have capacity to fulfill the customers projects and this is where networking helps.

Here is a very simple welding marketing strategy that will help you get more work than you can handle (this strategy is used after you meet a networking contact). To find out how to market your welding business and get networking contacts read this first, otherwise here is what you do:

1. Send a networking thank you card with a hand written note: "Hey, it was great meeting you the other day! (Include a sentence that helps them remember what you talked about): "I just remember the name of the fly fishing rod I use...It's the wippersnapper. You can barrow it anytime."
2. 7-10 days later send a letter with a few welding business cards and a welding business magnet. Get them here for real cheap. This letter should be an, "Oh by the way I am a welder. Here's how to contact me if you need anything done." Don't word it like that. Tweak it.
3. Welding Marketing Strategy #3: After the second contact send them a letter 7-10 days later (or a giant postcard) with picture of you making killer welds on different projects.
4. Send a letter 7-10 after this third contact asking if there is 'Any way you can help them out'.
5. Send a monthly newsletter to everyone on your list.

Get welding business cards, thank you cards, and magnets here. Click on note cards to get cheap custom made networking cards or thank you cards, or just use their templates. It's really easy. And it's the best place to get quality ones at a very low price.

"After doing three sites and talking to hundreds of people, I know that SBI! is perfect for most small businesses. Actually, it's the best. Look at me. I have gone from asphalt man, stuck in an old world business with no future, to "digital man" whose life knows no limits."
~ Judd Burdon
Asphaltkingdom.com

This basic grass roots welding marketing strategy is how you are going to get more welding business and welding work than you can handle. It's a very simple grass roots strategy that will keep you top of mind with all your networking contacts. Take action and keep it going because nobody in your industry is doing it. They are just waiting for the phone to ring.

If you are able to contact fellow welding and sheet metal fabricating business in your local area and build a strong relationship with them then when they have an abundance of work they cannot carry out they are likely to either sub contract or give that work to you. It is as simple as the fact that they know who you are and the work that you do so when they cant do the work themselves you will be the first person they think of.

If you don't have contacts and you are not meeting people you are not going to be able to use this welding marketing strategy. But if this intimidates you you can easily use a welding marketing system that generates interested prospects for you. All you need is a little time invested in a direct mail welding marketing strategy and a website. Read more on this here.

It is quite common in the welding field for welding companies to turn to one another when the need arises. These needs come in the form of too much work for the capacity they have, customers asking for welding types that they cannot perform or simply customers requiring work from an area they may not cover.

This can be a lucrative form of gaining business as it has no cost outlay and off the back of producing quality work on time for another welding business you are likely to gain more work from them in the future and can also start building your own customer base too.

When it comes to networking all you need is a personable personality, spare time to carry out the networking by contacting other business and evidence of your welding quality. If you can fulfill these three requirements then why not start networking with fellow welding business today, you never know this could be the kick start your welding business needs.